Instant Pot wants chapter 11 bankruptcy protection. How it relates to the media business
Stories like Instant Pot’s bankruptcy protection always grab headlines. How can a brand so popular, with almost a cult-like following be going out of business? It’s something we should be better at seeing by now. Cult-like followings don’t result in sales if there isn’t anything for customers after the original purchase of the product, which is well-made and can be used constantly without replacement. Why does your favorite band come out with a new album about once a year and…
